As a representative of a brand, a logo is the visual language with which we come into contact most often. To adapt to the market, a brand will evolve its own products and services, and the logo will naturally evolve accordingly.
The Master Massage Tables brand was founded in 1996 and originated in Chicago, USA. Today, let's take a look at the four evolutions of the Master brand logo, with a 26-year history!
The first generation of Master Logo 1996-2004
At that time, our founder, Michael Friedman, traveled to China numerous times. In 1996, he collaborated with a Chinese factory on the design, development, and production of the first folding Master massage table. Walmart, Carrefour, and other major retailers sell products, and massage beds have begun to enter the US household consumer market. More and more massage therapists and massage enthusiasts are benefiting from the convenience and comfort provided by the Master massage table.
(The very first Master Logo massage table)
Therefore, the logo is represented by the simple and direct "Master Massage Tables." The lines on both sides also represent the beginning and development of the master. This logo has been in use for almost 10 years.
(The second generation master logo, 2006-2009)
With the continuous development of Master, the standard massage bed with first-class quality requirements is favored by users in Europe, North America, and other countries. Later, major retailers around the world began to distribute Master brand massage beds, and Master quickly became one of the world's largest massage table manufacturers.
(Master massage table with the second generation logo)
MHP (abbreviation for Master Home Product) with the world map in the background indicates the international marketing during this period.
(The third generation of Master Logo, 2010-2014)
Around 2010, health gradually became a more important topic. Therefore, we optimized the logo, combining a vibrant image with text.
The images depict women's graceful curves, a metaphor for people's pursuit of healthy beauty. The English word "Massage Equipment" has been changed. Chicago, in English, represents the brand's birthplace.
(The fourth generation of the Master Logo, since 2015)
Nowadays, people's lives are returning to their original nature. The era of harvesting happiness from material things is over, and minimalism is becoming the mainstream of various product designs. The younger generation has too much to bear. In this social environment, a light and simple life has become their most desired state.
Master's logo also avoids complex elements and maintains the simplest graphic representation used to date.
The brand is constantly innovating and evolving. Therefore, the logo is always innovative and new. No matter how the world changes, the original intention of the Master massage table, to serve every user, will not change, and the pursuit of perfection and beauty has always been the cornerstone of Master's development.
Link to folding massage tables: